Netflix is treading lightly for a good reason. adults overall (77 percent versus 63 percent, respectively). Earlier this month, Netflix raised prices for subscribers in the US, bumping the per-month price of both its standard and premium tier by 1 and 2, respectively. Netflix has said that the extra revenue it hopes to gain from increasing prices will go towards licensing and creating better content for 2017. A higher percentage of that age group also said they had used Netflix in the past compared U.S. Those aged 18-29 were less likely to say the price bump prevents them from subscribing. adults reported $10 as the most they would spend for a Netflix subscription, 36 percent of respondents said the $1 increase didn’t make them more or less likely to subscribe - and 36 percent said it makes them less likely to subscribe to the service. “They’re leaving an option for people to downgrade and still stick with Netflix,” Sappington said in an interview on Wednesday.Įven with higher prices, the company is still broadly popular with consumers: Netflix enjoys an 80-percent favorability rating in Morning Consult Brand Intelligence as of Oct. Shares of Netflix jumped more than 3 percent following. Netflix said on Thursday it is raising the monthly price of some of its streaming plans. First up, the Disney contract will be bringing the first Pixar movie to the service in the form of Finding Dory, the follow-up to the wildly successful Finding Nemo. Netflix raising prices by 10 for most popular plan. Netflix is probably aware of the public’s $10 limit, said Brett Sappington, senior director of research at the market research and consulting company Parks Associates - and that’s why they’re leaving the basic plan rate as is. There’s a ton of exclusive movies and returns in February 2017, so let’s cover the big ones. Netflix spent an incredible 7 billion on content in 2017, but the time spent on its platform and continued subscriber growth are both evidence that its strategy is working. Netflix reported a healthy profit for the first three months of 2017, but missed its own projections for revenue and subscriber growth.
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